IAMS is one of the leading premium cat food brands in the world. We were tasked with creating a campaign around the concept “Happy cat, happy life.” In which we showcase unique stories told by cat owners about the peculiar ways a cat can demonstrate their happiness. Additionally, we launched a social activation campaign in which users could submit their own stories and have a chance to win their story illustrated as a 4-panel comic. As lead motion designer for this project, I created the animations in the video and all of the accompanying social and display content.

Content

We created a variety of content for this project, including:

• YouTube Ads
• Radio
• Display Ads
• Social Ads

Projects

• Happy cat, Happy life.
• Cat Time Cartoons

IAMS - Didi

IAMS - Ruben

Winner Cartoon 1

Winner Cartoon 2